Living close to nature teaches you a few things. Here in Rovaniemi, sustainability isn't a trend. It's common sense.
The principles that guide every partnership, every tour, and every decision we make.
Respecting and protecting the natural environment through wise resource use and minimization of environmental footprint.
Preserving authentic local traditions and the region's unique cultural fabric.
Creating economic opportunities that benefit communities while maintaining environmental responsibility.
Ensuring employee and community well-being through inclusive operations.
Sustainability is a direction, not a destination. Here's where we are and where we're going.
“We know we’re far from perfect, and our sustainability journey is a continuous, evolving process.”
Awarded by the Responsible Tourism Institute under the UNWTO framework. A third-party assessment of our commitment to sustainable tourism in Lapland.
A national certification program by Business Finland that recognizes tourism businesses committed to responsible and sustainable practices.