Rovaniemi Insider Autumn Husky Cart Ride
3,5 hours
+ Transportation
+ Snacks
+ Guide
+ Transportation
+ Snacks
+ Guide
Adult: 169€ Child: 149€
INSIDER SUSTANABILITY
Living close to nature teaches you a few things. Here in Rovaniemi, sustainability isn’t a trend – it’s common sense. It’s in how we move, what we eat, where we shop, and how we treat each other and the land we live on.
Protecting Our Environment
We believe that sustainable travel starts with respecting and protecting the natural environment. This means using our region’s resources wisely, supporting the natural processes that sustain local ecosystems, and minimizing our environmental footprint.
What we actually do?
- Partner with local eco-conscious operators to ensure our tours cause minimal harm to nature.
- Promote eco-friendly travel options, such as public transportation and low-emission routes, to reduce carbon emissions.
- Collaborate with organizations like Metsähallitus or Protect Our Winters Finland to promote responsible outdoor behavior.
- Encourage readers to follow “everyman’s rights” – with everyman’s responsibilities, too.
Honoring and Sharing Lapland’s Heritage
Our identity is deeply rooted in the rich cultural heritage of Lapland. We focus on preserving the authenticity of local traditions and the unique social fabric that defines our region. By celebrating and supporting local cultural expressions, we contribute to a vibrant and sustainable community.
What we actually do?
- Integrate genuine local knowledge into our guided tours, offering immersive experiences that highlight traditional customs and stories.
- Educate visitors about the importance of cultural preservation and encourage respectful engagement with local traditions.
- Collaborate with organizations like Metsähallitus or Protect Our Winters Finland to promote responsible outdoor behavior.
- Encourage readers to follow “everyman’s rights” – with everyman’s responsibilities, too.
Strengthening the Local Economy
Sustainable tourism means creating economic opportunities that benefit everyone in the community while being mindful of environmental and social impacts. We work to build a robust local economy by supporting businesses and practices that are both profitable and responsible.
What we actually do?
- Collaborate with local businesses, service providers, and artisans to create partnerships that bolster regional economic health.
- Encourage practices that lead to stable jobs, fair wages, and inclusive economic opportunities, reducing disparities and promoting well-being.
- Continuously refine our operations to not only meet eco-friendly standards but also support long-term economic growth that benefits the entire community.
Empowering People and Community
At the heart of sustainability lies the well-being of the people. We are committed to treating our employees, partners, and community members with care, ensuring that social values are woven into every aspect of our operations. This means fostering a supportive work culture and actively contributing to the welfare of the broader community.
What we actually do?
- Cultivate an open, inclusive, and responsible work environment where our team is empowered to innovate and lead sustainable practices.
- Engage with local communities through educational programs, volunteer initiatives, and cultural events that raise awareness and drive collective action.
- Practice transparent social responsibility by collaborating with local organizations to enhance community well-being and build trust both inside and outside our company.
ROAD MAP
Our roadmap is a concrete path that outlines the steps we’re taking toward more sustainable traveling. We measure our progress in clear stages—from knowing where we are now to setting and achieving our future goals.
Where We Are Now
Our Starting Point:
We’ve laid the foundation of our sustainability efforts by:
- Partner Selection:
Carefully choosing companies and service providers who uphold strong values regarding employee care, animal welfare, and environmental protection. - Eco-Friendly Content: Publishing blogs that encourage tourists to travel responsibly—offering advice on using local buses, taking trains to Rovaniemi, and exploring the destination sustainably.
- Efficient Tour Management: Optimizing tour group sizes and striving for full capacity in our vehicles to minimize energy waste.
- Inclusive and Responsible Work Culture:
Fostering an open, hierarchy-free work environment where employees are valued for their knowledge, personality, and contributions regardless of age or gender. - Accessibility & Community Engagement:
Designing our website to comply with accessibility directives and partnering with the Finnish forest government to sustainably manage park usage. - Waste Sorting:
Beginning waste sorting in our office and rental apartments and informing our guests about proper waste separation.
Short-Term Goals (Next 3–6 Months)
Immediate Targets:
In the coming months, we plan to accelerate our sustainability initiatives by taking these actions:
- Monitoring & Reducing Waste and Footprint:
Implement tools and systems to measure our waste and carbon footprint, and start actively lowering them. - Fleet Upgrade:
Transition to brand-new hybrid cars for our tours to reduce emissions significantly. - Enhanced Communication:
Begin sharing our upcoming sustainability plans with our audience—offering tips for tourists on minimizing their environmental impact and respecting local practices. - Supplier Optimization:
Switch to a more sustainable supplier for our consumables, which includes a carbon-counting system that will help us measure and manage our impact more accurately. - Sustainable Business Practices:
Change our accountant to a partner who supports long-term, sustainable business practices, ensuring our financial operations align with our sustainability goals.
Medium-Term Goals (1–2 Years)
Future Vision:
Over the next couple of years, we aim to deepen our sustainability efforts with a focus on monitoring and continuous improvement:
- Implement Metrics and KPIs:
Establish reliable metrics to monitor waste, energy usage, and other sustainability KPIs. This will help us understand our progress and identify areas for further improvement. - Refine and Expand Tour Offerings:
Continuously improve our tour experiences to incorporate sustainable practices. We plan to encourage off-season tourism by launching new tours for spring, summer, and autumn. - Ongoing Business Improvements:
Regularly review and adapt our business operations to align more closely with sustainable principles, keeping an eye on innovative green technologies and best practices.
Long-Term Goals (3–5 Years)
Our Enduring Aspiration:
Looking ahead over the next three to five years, our strategy is to integrate sustainability across every aspect of our business as we continuously evolve:
- Broader Regional Impact:
Expand our sustainability practices to new areas and locations, ensuring that our responsible tourism model reaches a wider audience. - Continuous Reduction of Environmental Impact:
Keep minimizing our carbon footprint and waste generation through long-term investments in green technology and sustainable business practices. - Adaptive Green Technologies:
Monitor emerging green innovations and implement those that fit our business model—adapting as the sustainability landscape evolves. - Holistic Business Integration:
While our goal isn’t necessarily to become a benchmark for sustainable tourism, we strive to operate as sustainably as possible for the benefit of the environment, our people, and the local economy.
We know we’re far from perfect, and our sustainability journey is a continuous, evolving process. At Rovaniemi Insiders, every step we take toward greener practices is driven by our commitment to protect Lapland, enhance local economic resilience, and foster a thriving, inclusive community. We invite you to join us on Insider’s Path to Sustainability as we learn, adapt, and grow together for a more responsible future.
